Tuesday, July 21, 2009

2008 Bordeaux Futures Order

The 2008 en primeur verdict is in, the prices are down… this should be an interesting year!

The 2008 Bordeaux vintage is intriguing to many, alarming to some, but for Icon Wines, this vintage means only one thing: opportunity.

The opportunity to order world famous wines at discount prices for what could turn out to be a great sleeper vintage was too good to pass up. This being said, much research was needed as we weren’t able to get in on the en primeur tasting in Bordeaux.

Our research took the form of reading every wine expert’s opinion that we could get a hold of for their take on the quality of the vintage and of the individual wines. We then tabulated the rankings and created an average score for each wine. This score was then weighed against three things:

1. Which wines were available to our Vancouver, BC distributor.
2. What we could purchase the wine for and,
3. What the previous vintages sell for in Canada. (Ignoring the 2005 prices.)

We targeted wines with high tasting scores, longevity and a good purchase-to-resale price. We purchased:

Château Calon-Segur
Château Ducru-Beaucaillou
Château Leoville-Barton
Château Montrose
Château Pavie Macquin
Château Pontet-Canet
Vieux Château Certan

Unfortunately, we could not secure any First Growths, but we’re very happy with the selection we were able to secure.

Two great resources for determining what the secondary markets are for a particular wine is Wine Searcher (http://www.wine-searcher.com/) and Liv-Ex: The Fine Wine Exchange (http://www.liv-ex.com/ ).

Please keep in touch and let us know about your own 2008 Bordeaux adventures by using the comment option on this post. We look forward to hearing from you. - LC

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